ALBA G. CABALLER
UX and Product Designer

Humanize the Design:
Combining the problem-solving roots of design with deep empathy for the user.

Hola :)
I’m a creative User Experience and Product Designer based in sunny Barcelona with over 10 years of experience.

I base my work on design thinking. Specialised in designing human-centered experiences to innovation. Drawing from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.

Let's speak Human.

Check out some case studies

Redesigning the surgical planning experience for Orthopedic Surgeons to enhance operating room experience.
What if surgeons could cut surgical planning time in half and ensure unparalleled precision in the operating room? This vision became the driving force behind my project to redesign the surgical planning experience, addressing inefficiencies and leveraging cutting-edge technology to revolutionize the process.
Redefining Loyalty at FREE NOW
What if your loyalty program was hiding in plain sight, failing to inspire the very users it was meant to engage? At FREE NOW, I led the charge to turn an underperforming feature into a driver-centered experience that rewards effort, builds retention, and inspires progress. Here’s how we made loyalty visible, actionable, and impactful.
Revolutionising the F&B Industry with Biometric Payments
How could a single interface transform chaotic payment processes into a seamless experience for both staff and customers? As Lead Product Designer at Touché, I embraced the challenge of crafting a user experience that made every transaction intuitive, efficient, and above all, delightful. Here's how we achieved it.
Prebook Planner for FREE NOW
Picture this: You’re a driver in Barcelona, balancing the daily chaos of finding profitable trips, avoiding long waits, and making the most of your time. Each day feels like an uphill battle without the right tools to help. Enter the Prebook Planner—a feature designed specifically for drivers in Barcelona to simplify schedules, boost earnings, and take the stress out of driving. Here’s how it came to life.

Reading case studies takes a bit of time... maybe you would prefer exploring my visual style? Check out some projects...

Want to get in touch?
Drop me a line!

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