Prebook Planner for FREE NOW

Ux/Ui, Product Design
‍Role: Lead Product Designer
Company: FREE NOW
Years: 2019 -2021
Tools: Figma, Miro, Tableau, Usability Testing Frameworks.
Project Overview
Picture this: You’re a driver in Barcelona, balancing the daily chaos of finding profitable trips, avoiding long waits, and making the most of your time. Each day feels like an uphill battle without the right tools to help. Enter the Prebook Planner—a feature designed specifically for drivers in Barcelona to simplify schedules, boost earnings, and take the stress out of driving. Here’s how it came to life.
Did you know that over 70% of drivers in Barcelona struggled to organize their prebook schedules effectively, often missing out on peak-hour opportunities in bustling areas like Plaça Catalunya or Passeig de Gràcia? To address this, we designed and implemented the Prebook Planner feature, a friendly tool to simplify scheduling for drivers and maximize their working potential. This case study walks through the process and impact of this user-focused feature.
Introduction
Drivers reported significant challenges with planning their driving schedules. Insights from user research highlighted key issues, including one driver stating,

‍"It’s really hard to understand and see properly in the app when my prebooks are going to happen, especially in a busy city like Barcelona."

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Lack of Structure: Barcelona drivers often didn’t know the best times to work or which trips to prioritize.Missed

Opportunities:
Without proper guidance, drivers frequently missed high-demand periods, especially in key areas.

‍Stress and Overwhelm: Competing for bookings and managing on-the-go changes added to driver frustration.
Understanding the Problem
Before the Prebook Planner, several issues plagued the experience:

‍Manual Effort: Drivers had to juggle multiple tools and memory to keep track of prebooks, leading to errors and inefficiencies.

‍Confusing Interface: The existing app design lacked clarity, making it difficult to view and manage prebooks.

‍Missed Opportunities: Many drivers reported missing valuable prebook slots due to poor visibility or understanding of how the system worked.
Challenges
Streamline Scheduling: Provide an easy-to-use feature that helps drivers organize their driving hours.

‍Maximize Earnings: Guide drivers to high-demand trips and profitable hours specific to Barcelona.

‍Reduce Stress: Automate planning to minimize decision-making pressure.

‍Enhance User Experience: Ensure seamless integration into the existing app design.
Design Goals
Research & Insights Gathering
- Conducted driver interviews and surveys with Barcelona-based drivers to understand pain points.
- Analyzed app usage data specific to Barcelona to identify gaps in trip planning.

‍Wireframing and Prototyping
- Created low-fidelity wireframes to map out the scheduling flow.
- Designed prototypes with automated scheduling and personalized recommendations tailored for Barcelona drivers.

‍Visual and Interaction Design
- An onboarding flow with simple setup steps.
- Dynamic notifications to keep drivers informed.
- A clear dashboard showing upcoming trips and schedules.

‍User Testing and Iteration
- Tested the prototypes with real drivers in Barcelona.Iterated based on feedback to ensure clarity and usability.
Design Process
Onboarding Flow:
A three-step introduction to help Barcelona drivers set up their preferences easily.
Key Features
Dynamic Notifications: Personalized alerts like “Your next trip starts in 20 minutes” to keep drivers on track.

Automated Scheduling:
A planner that organizes trips based on driver preferences and demand trends in Barcelona.
Cancelation Safeguards: Clear warnings when canceling schedules to ensure drivers are fully informed.
The Prebook Planner delivered significant improvements:

Higher Engagement:
Barcelona drivers using the feature checked their schedules 35% more often.

Increased Earnings:
Participating drivers in Barcelona reported a 20% boost in weekly income.

Reduced Stress:
85% of drivers in Barcelona said the tool made their day-to-day planning easier.


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Results
The Prebook Planner exemplifies how thoughtful design and user research can solve real-world problems. By automating scheduling and enhancing the driver experience, FREE NOW not only improved satisfaction among Barcelona drivers but also strengthened its position as a driver-first platform.


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Conclusion